After announcing deals with five clubs in Spain’s La Liga Santander, online gambling provider BK8 has announced its return to European football.
BK8 has been named the official ‘Asian Betting Partner’ of Valencia CF, Athletic Club, Villarreal CF, RCD Mallorca, and Elche CF for the 2021-22 La Liga season, following the termination of a collaboration with Norwich City earlier this year.
Exciting new deals
BK8’s MD for Europe, Michael Gatt, explained: “These new deals are really exciting for BK8 and represent a huge marker for us as a brand in being able to begin to achieve some of our objectives in working closely with football related partnerships.
“We are very ambitious and to have joined forces with some of Spain’s leading clubs shows the determination we have to be able to address some of the work we want to do moving forward.
“We are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football.
“This partnership with some of Spain’s elite football institutions puts us on the map in Europe and we look forward to a successful relationship with them all.”
BK8 branding will be visible on the club’s digital and social media channels in Asian markets, as well as through virtual perimeter advertising rights in the region, according to the agreements. Throughout the season, the firm will engage in activities with players from all five clubs.
Villarreal president Fernando Roig said: “We are very pleased with this partnership agreement in Asia. We hope it is beneficial and positive for both parties, and as a global sporting entity, it helps us gain presence in such an important continent.”
Joaquin Buitrago, Elche president, added: “ It is great news for us to sign this partnership with BK8. A company with proven influence in the Asian market, and that allows us to strengthen our sponsorship structure and also to continue enhancing our image in the international market together with other La Liga clubs.”