Bill Anderson Joins Betgenius As Commercial Lead

The appointment of Bill Anderson as Vice President of the Americas has been confirmed by Genius Sports sportsbook management and wagering data subsidiary Betgenius.

Anderson is the former US business development director for sports data provider Perform Media (2018-2019), a seasoned marketing and media professional, and has also held senior management positions at GAN and TrafficGeneration.

Within the emerging regions of the US and Latin America, Anderson will direct the Betgenuis marketing policy and business development.

Joining Betgenius executive team, Anderson said: “I couldn’t be more excited about joining Betgenius at this vibrant time in its global growth. As regulation rapidly evolves and markets mature throughout the Americas, our premium quality and highly customisable sportsbook management and best-in-class live wagering services will become increasingly desirable for ambitious operators.”

Eric Stevens, Global Sales Director at Betgenius, said: “Bill is an accomplished gaming executive with a deep understanding of the betting and media ecosystems in the Americas. We continue to invest in new products and services to meet the demands of operators throughout the region, including our renowned live wagering services powered by fast and reliable data, and Bill’s expertise will be invaluable in shaping and deploying this ambitious growth strategy.”