BHA Partners With Sky Sports Racing For ‘Step On Track’ Launch

To launch its latest ‘Step on Track’ education and careers initiative, the British Horseracing Authority (BHA) has partnered with Sky Sports Racing.

Sky Sports Racing, targeted at 16-to-19-year-olds during the half-term (26-30 October), will host a series of Zoom sessions with influential racing personalities exploring their horseracing careers, education and personal journeys.

Step on Track is the newest directive of the ‘Careers in Racing’ talent growth team of the BHA, in which the authority aims to broaden the attractiveness and general accessibility of seeking a career in the heritage sport of the United Kingdom.

Head of Career Marketing and Recruitment at the BHA, Zoe Elliot, supported the programme ‘s mission of developing greater interest in racing and breaking barriers for young people from underrepresented communities to seek opportunities across the range of work disciplines on the racing board.

“We were delighted that when Sky Sports Racing heard the news about our Step on Track Programme, they were immediately keen to get more involved,” she explained. “Having them as a partner will enable us to reach a wide audience, as well as provide us with the opportunity to showcase the broadcast side of racing, be that in front of or behind the camera.

“When anyone is thinking what they might want to do work-wise,  they really need to be able to ‘see it’ in order to understand that they can ‘be it’ so making career options and job roles visible – and having BAME ambassadors –  is really important to Careers in Racing.”

Step on Track interviews and content will be promoted during the half-term via the website attheraces.com and through the social media platforms of Sky Racing.

The sports broadcaster has lined up unique career-led content covering all major racing disciplines, including training, animal health, racecourse management and broadcasting.

Matthew Imi, chief executive of At The Races and Sky Sports Racing, stated: “The programme of events that the Careers in Racing team have been able to put on during next week’s ‘Step on Track’ will provide participants with a broad range of career options they might want to consider and we are very grateful to all of our colleagues within the sport who are supporting us with their time and expertise.

“Along with organising work experience and mentoring, this is the sort of initiative which will help expose horseracing to those from ethnic minority backgrounds and allow them to explore career opportunities in racing, the UK’s second-largest spectator sport.”