Belgian football club Jupiler Pro League KAA Gent urged the Belgian Gambling Commission (BGC) to explain the requirements performed on behalf of gambling companies for its football marketing campaign.
KAA Gent offered their fans the opportunity to spend a day training at their fan base with the club’s first-team players. To qualify for the competition, fans would have to wager just € 1 on the vertical Napoleon Games. BGC criticised the campaign, alleging that KAA Gent had breached the terms of the Royal Decree of Belgium, which regulated Belgian media outlets with strict conditions for betting advertisements.
“Gamble in moderation! Must stand. Offering bonuses involve various dangers for the gambler. For example, new players can be encouraged to start gambling or existing players to start gambling again,” Justice Minister Koen Geens said.
He emphasised that when the Belgian ministers updated the Royal Decree, KAA Gent’s marketing violation would be used as an example of additional advertising measures required.
Napoleon Games CEO Tom De Clercq reacted to Geens ‘ criticism by saying that the operators ‘ marketing department and KAA Gent had established the award campaign in accordance with the Royal Decree’s advertising standards.