The title sponsorship of South Africa’s T20 Challenge Twenty20 cricket tournament has been won by multinational sports betting company Betway.
This is an extension of the already extensive involvement of the operator in South African domestic cricket, acting as a sponsor of all fixtures of the Proteas Tests and One Day International series held in the country.
Betway T20 Challenge
Paul Adkins, Betway’s Marketing and Operations Director said: “We are extremely happy to be announcing our title sponsorship of the Betway T20 Challenge. It enforces our strong commitment to cricket in South Africa and we look forward to being part of this exciting tournament.”
The competition will be known as the Betway T20 Challenge under the terms of the agreement. The 10-day competition starts on 19 February and ends on 28 February.
It was first introduced last year as a white-ball Mzansi Super League round-robin substitute, which was cancelled as a result of the COVID-19 pandemic.
Test and ODI cricket
Pholetsi Moseki, Acting Chief Executive Officer, Cricket South Africa, added: “They are already part of our family with their association with Test and ODI cricket and this new agreement just reinforces our partnership with them.
“I have no doubt that the Betway T20 Challenge will prove to be a huge hit. We have all our Proteas playing and they are mixed amongst some of the finest cricketers in the country, so it is a win-win situation for everyone.”
Strong south African presence
In recent times, Betway has established a strong presence in South Africa, having secured a partnership with Golden Bridge in April 2020 through its regional brand licensee, Headsquare.
With an agreement with the ‘Made in Brazil’ Counter-Strike: Global Offensive (CS:GO) team, also known as’ MIBR,’ one of the most successful esports outfits in the world, the operator also strengthened its market position in Brazil last month.