Since being the sole sponsor of its One Day International (ODI), T20 and Test Series squads, Betway has come to rescue Cricket South Africa.
Betway would replace Standard Bank, which in April triggered a contract break clause ending its relationship with Cricket South Africa, to secure a three-year sponsorship deal.
Standard Bank has decided to sever its deal with Cricket South Africa after CEO Thabang Moroe was suspended on corruption charges.
Betway takes over South African cricket teams’ sponsorship despite the sport’s calendar being totally derailed by the global Coronavirus pandemic, in which Cricket South Africa has no indication when its national team schedule will come back to action.
Having funded the inaugural Mzansi Super League T20 competition in 2018, the bookmaker has a prior association with South African cricket, a deal Betway will renew next year.
Cricket South Africa Commercial Kugandrie Govender announced Betway as new team sponsor: “It is pleasing to have a mutually beneficial relationship with an organisation of integrity that will contribute towards the game of cricket in this country while we deliver on their objectives.
“We are thrilled that in these challenging times‚ Betway reciprocates the belief in us that we have in them.”
1/3) #CSAnews CSA is delighted to welcome yet another global brand giant and leading provider of first-class online entertainment, @betway Limited as Official Partner.
Read more here: https://t.co/A3vyT8SwJK pic.twitter.com/Ud0rukoRdq
— Cricket South Africa (@OfficialCSA) July 2, 2020