Betway Signs Up As CD Leganés’ Main Sponsor

Betway has signed a sponsorship agreement with CD Leganés that will see the casino company serve as the team’s main sponsor during the season ahead.

The deal, which was originally signed in 2018, comes at a time when the Spanish Ministry of Consumer Affairs is proposing measures that would beef up betting companies legislation including sponsorship arrangements and advertisement distribution limits.

Reportedly the relationship includes an escape clause that will be activated if the Royal Decree comes into effect next season.

Betway will remain as the team’s front-of-shirt sponsor, the deal being priced at about one million euros per season when they were in La Liga Santander. After their reduction the value is supposed to vary.

Following their relegation Leganés have received a number of sponsorships. On the left jacket, KFC will feature Ynsadiet Laboratories on the back and Dione ice cream on the left leg of the trousers.

There are currently seven clubs in La Liga, in addition to Leganés, that feature a gambling company as a main shirt sponsor – Valencia, Alavés, Granada, Mallorca, Sevilla, Osasuna and Levante.

Under the latest proposals to amend the Royal Decree, Spanish consumer minister Alberto Garzón has modified the ruling’s wording to state that “sponsorship of sports T-shirts or equipment will not be admissible,” with gambling firms already barred from appearing on youth shirts.