Betway has signed Bundesliga team FC Schalke 04 to its fast expanding sports sponsorship portfolio.
The operator will have a large brand presence around the club’s VELTINS-Arena for the next three seasons as part of the commercial deal.
Maik Brodowski, Betway’s head of marketing for Germany said: “It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football.
“We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.”
The news comes on the heels of Betway’s recent sponsorship of the upcoming Hamburg Open, which expands the betting company’s tennis portfolio.
In the German Bundesliga, Betway was Hertha Berlin’s official sports betting partner for the 2020/21 season, thanks to a deal struck by the Sportfive agency.
Schalke’s board member for marketing, sales, and organisation, Alexander Jobst, explained: “Together with Betway we agreed on a long-term partnership, which guarantees us security through the new legal regulation of gaming in Germany.
“We are delighted to have gained a strong partner in Betway in this ever-changing competition.”