Betway conducted the most impactful and effective ‘Safer Gambling Week'(#SGWeek2020), pushing responsible gambling messages from the cross-industry campaign through its entire sponsorship portfolio.
Working with its key West Ham United partners and the All-Weather Championship, Betway ensured that #SGWeek2020 (19-25 November) secured the highest coverage among UK sports fans.
On Sunday, at Sheffield United, a match shown on the Sky Sports Premier League website, #SGWeek2020 branding was seen on West Ham players training kits.
For optimum visibility to football fans, a demographic target for #SGWeek2020, Betway incorporated safer gambling messages on West Ham’s website and app.
In addition, the bookmaker used his vast sponsorship roster to support #SGWeek2020, renaming nine sponsored races to ‘Safer Gambling Week during the campaign season. Complete making them the largest donor to the cause for the fourth year running.
Anthony Werkman, Betway’s CEO, reflected on a crucial coverage weekend: “Safety when gambling is paramount all year round, we are committed to ensuring the industry, and the consumers are at the heart of the conversation. As an annual contributor, we have been delighted to support the Safer Gambling Week campaign over the last few days.”