Betway Inks ‘Landmark Partnership’ With G2 Esports

Betway has strengthened its esports footprint by inking a global deal with G2 Esports, which has been dubbed a “landmark partnership.”

The new partners will collaborate on the creation of a number of “unique experiences” and “exciting opportunities” for esports enthusiasts and the general public as part of the deal.

In addition to providing show matches, live streaming, video material, fan activations, and giveaway possibilities, the duo will aim to foster growth across multiple social media channels.

Collaborative content and activations

Adam Savinson, Esports Director, BG Marketing Services, Betway Group said: “Betway is very proud to be bringing one of the world’s largest and most iconic esports organisations into its market leading sponsorship portfolio.

“Joining forces with the G2 team is a landmark partnership for us and will allow us to bring millions of loyal fans closer to the action through the collaborative content and activations  planned across the year.”

Betway has a strong presence in sports, having signed sponsorship arrangements with well-known teams such as PSG (Paris Saint-Germain). LGD Dota 2, MiBR (Made in Brazil), a Brazilian Counter-Strike: Global Offensive (CS:GO) team, and Berlin International Gaming (BIG).

The operator has relationships with the National Hockey League (NHL), Surrey County Cricket Club, and the Mercedes Cup ATP250 event in addition to esports.

Since its start in 2015, G2 has gathered together famous professional esports players to become “one of the leading entertainment assets” in the industry.

Great content and collaborations with key players

G2 Esports founder Carlos ‘Ocelote’ Rodriguez said: “2021 is full of good news for the G2 army already. Betway has been around for a long while and has managed to stay relevant through great content and collaborations with key players. 

“They’ve been nothing but great at ensuring we are able to showcase all G2 brand attributes in everything we do together, and I can guarantee we’ll have a lot of fun in these next few years.”