Betway Extends Kevin Pietersen Partnership

Online operator Betway has expanded its relationship with Kevin Pietersen, which will continue as a brand ambassador until 2023 for the Ashes winning batsman.

Retaining his role as Betway ‘s Official Global Cricket and Brand Ambassador, through tailor-made content and behind-the-scenes access, Pietersen will share his insight, expertise and opinion on world cricket.

Paul Adkins, Betway’s Marketing and Operations Director said: “Kevin adds real value to our cricket offering and Betway customers across the world have enjoyed his unique and honest insight.

“The cricket pages of our exclusive Betway Insider blog will continue to be full to the brim with great content from one of the most talented players in the game’s history.”

In addition, Pietersen will also help Betway in establishing partnerships with the recently extended Cricket West Indies to 2022 and Cricket South Africa.

Initially, the expanded relationship will concentrate on the launch of the Indian Premier League, which starts today. The former international of England will provide weekly updates and his thoughts on the action, including watching players and predictions for the week ahead.