By entering into a collaboration with the Beastcoast Peruvian Dota 2 sports team, online gaming provider Betway has further expanded its commercial portfolio.
The one-year deal will see Betway branding appear on the uniforms of players, whilst the operator will also seek to create new content for fans with Beastcoast team members.
Beastcoast has won the recent ESL One Los Angeles 2020 Online: South America and Realms Collide case, and is considered one of the leading Dota 2 teams in South America.
Beastcoast vice president sales and partnerships, Nick Valencia, said: “With Betway’s support we’ve already made plans to release more of the content our fans love. We’ve got so much more planned with Betway over the course of our partnership, and we wish we could share it with you all now.”
Betway’s head of esports Adam Savinson added: “Beastcoast are the dominant force in South American Dota 2 and therefore a natural choice to join the Betway family.”
The deal comes after Betway reached an extension to their relationship with Cricket West Indies this week.
Betway also announced a new commercial deal with German Bundesliga football team Hertha BSC earlier this month, expanding its range of football sponsorships.
we are excited to announce our new partnership with @betwaydota2! look out for big announcements coming soon… ??
¡nos complace anunciar nuestra nueva asociación con @betwaydota2! esté atento a los grandes anuncios que vendrán pronto… ??
— beastcoast (@beastcoast) September 18, 2020