Betway has expanded its pro-tennis sponsorship portfolio by becoming the official betting partner of the Nordea Open, Sweden’s oldest and most popular ATP tournament.
The Nordea Open, held in the Swedish coastal town of Bastad from July 5 to 17, has been named the ATP 250 Tournament of the Year by tennis players for the past eleven years.
Tournament Director Christer Hult explained: “Nordea Open is very proud to welcome Betway as a new main sponsor for 2021-2023.
Leading company within the gambling market
“We have a strong portfolio of sponsors with many international brands and Betway as a leading company within the gambling market will contribute to further strengthen and develop the tournament and Båstad as a meeting place.”
Betway’s sponsorship of the Nordea Open, according to the bookmaker, “highlights the brand’s ever-growing commitment to sponsorship of the biggest sporting events” and tennis portfolio, which already includes the Miami Open, Noventi Open, and Mercedes Cup.
Anthony Werkman, Betway CEO said: “We’re delighted to announce our partnership with Nordea Open, which is our first tennis sponsorship in Sweden.
“The tournament is universally popular with players and fans and we’re very proud to be the official betting partner.”