Betway Announce Surrey County Cricket Club Alliance

Betway, a global online gaming and sports betting company, has announced a new sporting alliance with Surrey County Cricket Club.

The partnership will include Kia Oval venue branding at both domestic and international matches, as well as the company’s logo on the back of the Vitality T20 Blast jerseys.

The Kia Oval

The Kia Oval’s managing director, Charlie Hodgson said: “As we look forward to a hugely exciting season at The Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies.”

Surrey CCC will join Betway’s cricket portfolio, which already includes Cricket South Africa, Cricket West Indies, and Kevin Pietersen, a former England and Surrey player.

Memorable summer of cricket

Betway brand ambassador, Pietersen stated: “It’s great to see Betway and my old county Surrey going into partnership. I had a great time at The Kia Oval. The atmosphere there is fantastic and always helps to make the cricket an exciting spectacle.

“Surrey are competing for three different county titles, as well as hosting the fourth match of a blockbuster Test series between England and India. It looks set to be a memorable summer of cricket.”

This comes after Betway recently shifted its attention to the United States, securing partnerships with seven franchises across the NBA and NHL ecosystems in March.

Betway NBA partnerships

Five NBA teams, including the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers, and Golden State Warriors, as well as the four-time Stanley Cup champion New York Islanders and the Los Angeles Kings, formed partnerships.

Anthony Werkman, CEO of Betway, said of the latest collaboration: “We are extremely happy to be announcing our partnership with the Surrey County Cricket Club. It enforces our continued commitment to cricket and we can’t wait to watch the team compete in the Vitality T20 Blast, LV= Insurance County Championship and Royal London One Day Cup.”