Betway and Dafabet, after agreeing agreements with Celta Vigo and Cádiz FC respectively, have strengthened their Spanish La Liga sponsorship portfolios.
Over the next two seasons, Dafabet will become Cádiz FC’s main sponsor, being the front-of-short sponsor of the team as well as appearing on its training and travel apparel.
John Cruces, Head of Sponsorship at Dafabet, stated: “We must congratulate Cádiz for their return to LaLiga, and for those who represent our first steps in Spanish football. This alliance will help us to strengthen our global footprint, starting from the union with the important Cadista fans.”
Manuel Vizcaíno, president of the Cadiz Football Club, also pointed out that he is ‘proud that Cádiz is the club that opens Spain’s doors to Dafabet,’ while recognizing that the move would also ‘reinforce the brand’s internationalization drive, which has no boundaries.’
Betway will meanwhile become the official bookmaker for Celta Vigo, while also gaining a number of advertising rights in the stadium.
The company and Celta will both work side by side to produce promotional material ahead of upcoming matches at La Liga.
Ricardo Barros, vice-president of Celta Vigo, said: “In RC Celta we are very satisfied with this agreement, since it is very important for the sport that a brand of international prestige offers his support in a few especially complicated moments.
“It is not easy to obtain this type of support in the current circumstances, with so much social and economic uncertainty, and for that reason in the club we value this agreement very positively, which allows us to continue growing as an entity and brand, and to continue advancing in our international expansion.”
The sponsorships arrive in Spain at a tumultuous time for funding gambling. The Spanish Ministry of Consumer Affairs announced last month that it is considering measures to beef up controls on betting firms including limits on marketing deals and access to advertisements.
Under the latest proposals to amend the Royal Decree, Spanish consumer minister Alberto Garzón has modified the ruling’s wording to state that “sponsorship of sports T-shirts or equipment will not be available,” with gambling firms already barred from appearing on youth shirts.