BetVictor Renews LeanConvert Partnership

BetVictor has reported that, as its lead digital optimisation and conversion agency, it has renewed partnership terms with LeanConvert.

For a fifth consecutive year, the Gibraltar betting community will continue to partner with LeanConvert, expanding its digital marketing strategies and all-round UX experience.

Back-to-back consecutive growth

On announcing the extension of the deal, BetVictor noted that its partnership goal of back-to-back consecutive growth for its digital marketing platforms had been achieved by LeanConvert.

Eoin Ryan, BetVictor’s Director of Product said: “We wanted to continue working with LeanConvert because they have an immaculate track record in the gaming industry. Specifically, they’re supporting us in staying ahead of our competitors when it comes to delivering the best possible experience to our players.”

LeanConvert specialises in UX fields and applies customised methodologies, martech instruments and expert analysis, offering deeper data and actionable insights to strengthen partner marketing strategies, optimise end-to-end outcomes and ROI.

New product verticals

As the online betting company is moving to launch new product verticals and new foreign ventures in 2021, BetVictor retains LeanConvert.

Tim Axon, LeanConvert’s Founder and Managing Director, shared his joy at being retained by BetVictor, the ‘first-ever client’ of the agency.

“We’re extremely thankful for them taking a punt on us, and we’ve always aimed to repay their faith and investment with ROI, insight and innovation,” Axon said. “They share in our ideology that there’s always room for improvement and that if you don’t continuously strive to be better, your competitors will.”

The announcement by BetVictor sees LeanConvert continuing to grow its footprint in the online gambling industry, having recently won Kaizen Gaming and Betsson Group as new customers.