After announcing a relationship with Global, BetVictor praised the collaboration, calling it “a well-respected and much-loved bingo brand.”
The couple have discussed the impending relaunch of the Heart Bingo brand as part of their cooperation with the media and entertainment company.
Turlough Lally, BetVictor’s director of egaming, said of the deal: “We’re so excited to be partnering with such a well-respected and much-loved bingo brand.
“Heart Bingo players are sure to love all the extra features in the pipeline, along with familiar games and a few surprises.
“We are fully committed to creating an improved and safer gambling experience with even more prize-winning opportunities.”
According to BetVictor, “a range of exciting new features, innovative bingo rooms, and exclusive slots to ramp up the winning opportunities for customers of Heart Bingo.”
The UK commercial radio station’s relaunched gaming brand will also feature slot and instant-win games from Pragmatic Play, an online casino content producer.
The relationship with Global will begin on September 23 and is BetVictor’s latest B2B deal, following the launches of Parimatch in the UK and BildBet in Germany last year.
One of the UK’s best-loved bingo brands
Joel Stern, Global’s director of enterprise said: “Heart Bingo is one of the UK’s best-loved bingo brands with a loyal community of players.
“We’re delighted to be able to offer our players a best-in-class experience and are looking forward to bringing the feel good factor of Heart Bingo to even more people through our new partnership with BetVictor.”
After going live with Pragmatic Play’s bingo games earlier this year, BetVictor expanded its partnership with the supplier.
The arrangement, which was first signed in March, builds on a partnership established last year, which saw the provider hired for its live casino and slot-based content portfolios.