Betsson Ready To Launch Fresh Gaming Realms Games

Swedish online gambling operator Betsson is hoping to stand out from the contest by adding fresh material to its arsenal, after inking a deal with Gaming Realms, a mobile and online developer, to include games from its Slingo line on its platform.

According to a Gaming Realms announcement, Betsson’s arrangement is to include the products throughout its entire brand network.

Gaming Realms has created several distinctive games belonging to the brand Slingo Originals. Slingo Rainbow Riches, Slingo Extreme, Slingo XXXtreme are among them. Don’t let the last one’s title mislead–the title’s three X’s aren’t what many individuals might envisage.

Ciara Nic Liam, Betsson’s director of product, says about the new partnership, “We are committed to providing our customers with engaging and innovative gaming content in order to deliver the best customer experience in the industry. With an established following, Slingo games represents an ideal partner and we look forward to offering this content to our international audiences.”

Betsson presently operates under different brands, including its namesake, Betsafe, NordicBet, Europebet, CasinoEuro and others, in 12 regulated markets across Europe. Gaming Realms should benefit from the new partnership as it provides the company significant access to a wider geographic footprint and greater stability across the Scandinavian and UK markets.

The company’s CEO, Patrick Southon, explained that the agreement will “not only bring our collection of Slingo games to new audiences internationally,” but also “reinforce our existing presence in the UK and in particular Scandinavia, where there is a significant appetite for mobile gaming.”

Thanks to agreement made between Slingo and Relax Gaming last June, the partnership was facilitated. The three-year deal opened the doors to the business-to-business customer network of Relax Gaming and its associated gambling customers, includ-ing Betsson.

Betsson has been exploring fresh agreements that will give it a leg up on the contest whilst safeguarding it’s name as well. Just a few weeks ago, Gaming Innovation Group signed up for Comply which provides greater control over third-party advertisers and helps avoid the locations of the enterprise from being announced on banned portals.

This arrangement is essential considering that regulators around the world, particularly in the UK, pay greater attention to gambling.

Betsson’s Chief Corporate Officer, Ronni Hartvig, said that it would ““reinforce Betsson Group’s existing compliance processes” “and support the company “in guaranteeing that affiliate activity and marketing is compliant and sustainable.” Perhaps 1xBet should have thought about using Comply.” Perhaps 1xBet was supposed to have thought about using Comply.


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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.