In the US, BettorEdge has introduced a new sports betting platform that it claims, is legal in more than 40 states. Sportradar-powered BettorEdge is an online marketplace that focuses on providing a fair sports betting experience, unlike a traditional sportsbook.
BettorEdge was formed with the aim of democratising sports betting, inspired by the stock exchange, Venmo and Robinhood, said the company, which recently completed a round of angel funding, allowing it to launch on the US market in October 2020.
Proceeds are not subject to the same regulations as typical betting sites, since BettorEdge does not set lines or take a portion of each bet. By eliminating the juice, the firm said it differs from bookmakers, with no fees collected when a bet is placed, which gives the bettor up to 10 percent, sometimes more, in profits.
Similar to how stock prices are determined, the company added that it is creating a fair market, allowing buyers and sellers to set their own fair market price. It also offers analytics, tools and other bettor-friendly features to help users make informed choices.
In addition to using the webapp to bet and compete, to transparently see the performance of bettors over time users are able to build a following or follow their favourite bettors. These social characteristics are intended to provide online sports betting members with camaraderie.
The firm said: “Users can bet on current or upcoming sports across NFL, NCAA FB, NCAA MB, NBA, NHL and PGA. With one platform to make bets, track performance and follow friends, BettorEdge is able to provide an end-to-end experience with the bettor in mind and is bringing no-vig sports betting to the masses.”