Betting And Gaming Council Reaffirms 10-Point Pledge

The Betting and Gaming Council reaffirmed its 10-point pledge, first outlined in March, which is intended to protect workers and consumers as England starts its second national lockdown.

The unveiling was followed by fears that the closing of betting shops and casinos could lead to an increase in online gambling problems, detailing the anticipated standards of BGC members at the time of the UK-wide lockdown earlier in the year.

Once again, BGC members have signed up to 10 pledges, which include an improvement in more reliable gambling communications, constructive promotion of deposit limits and employee welfare checks.

This is in addition to the current commitment of the operators that at least 20 percent of TV and radio ads should be safer gambling messages, which stems from the whistle to prohibit TV betting advertisements during live sports broadcasts and action to further discourage online betting advertisements from being seen by under-18s.

Michael Dugher, BGC chief executive explained: “Our members did not hesitate to sign up to our 10-pledge action plan in March and I am delighted that they have done so again as we, regrettably, go back into some form of lockdown, admittedly with far fewer restrictions this time.

“Nothing is more important than the safety and welfare of our staff and customers, and these pledges make very clear the standards expected of our members in the coming weeks.

“This is further evidence of our commitment, ahead of the Government’s Review, to driving up standards across our industry, as well as our members’ strong support to supporting the national effort to defeat COVID-19.”

The BGC pledges in full are:

  1. Increase safer gambling messages across all sites and direct to all customers.
  2. Step up interventions if customers increase time and spend beyond normal pre-crisis patterns.
  3. Actively promote deposit limits.
  4. Action to ensure appropriate and responsible advertising including monitoring volume.
  5. Report all illegal, rogue advertising from black market online operators.
  6. One-strike-and-you’re-out policy where affiliates breach pledges.
  7. Signpost help to Gamcare and the National Gambling Helpline and Gamstop for self-exclusion.
  8. Ongoing commitment to ensuring funding for research education and treatment.
  9. Welfare checks and well-being help for staff.
  10. Supporting the government’s ‘National Effort’ with volunteers and facilities.
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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.