Better Collective Strengthens Team With Anders Crillesen Appointment

Better Collective, after appointing Anders Crillesen as its new Head of PR & Communications, has strengthened its team.

He will take responsibility for managing the company’s global corporate and product marketing policy in his new role, with the goal of improving the communication efforts of Better Collective towards responsible gambling.

Responsible gambling initiatives

Crillesen, celebrating his new job, said: “I’m thrilled to join Better Collective and become part of its innovative company culture. Better Collective has been on a fantastic journey since the company was founded in 2004 and is strongly positioned globally following a targeted acquisition and internationalisation strategy. 

“I look forward to leveraging my PR and corporate communications experience in an entirely new context, to support Better Collective’s continued growth and build visibility around its responsible gambling initiatives.”

Confirming his appointment, Better Collective noted that, having worked in the banking, IT and PR consultancy industries, the current Head of PR has accumulated 20 years of communication experience.

20 years of communication experience.

After spending ten years at the Danish IT firm SimCorp, Crillesen joined the company, where he has worked as Group Communications Director for the past three years. He was in charge of global internal and external communication, branding and corporate social responsibility in his role.

After acquiring a further 70 percent of shares in Mindway AI, Better Collective has recently reaffirmed its commitment to social responsibility principles, bringing its total ownership to 90 percent of shares in the Denmark-based software business. Better Collective clarified that the purchase is a vital part of its ‘Make betting safer’ policy.