Better Collective Purchase zagraine.co And irishracing.com

Betting media company Better Collective has purchased, in separate deals, two new sites, zagranie.com and irishracing.com.

Zagranie.com, a Polish sports betting brand, was created in 2017 and its acquisition extends the scope of Better Collective in the Polish industry.

Furthermore, the company has also bought Irishracing.com, an existing racing publisher. The blog, which for over 20 years has covered Irish and British horseracing along with major international competitions, was originally created by the Irish Times.

Jesper Søgaard, CEO of Better Collective said: “We are pleased to finalise the acquisitions of zagranie.com and irishracing.com.

“The two platforms are strongly positioned within their individual niche and are established as go-to destinations for sports and racing fans in core markets.

“Due to their dedicated focus on great quality content, we saw a natural fit between the two brands and our Group and strategic ambitions and look forward to growing our global footprint with the two new platforms on board.”

It should be noted that it is not anticipated that the acquisitions would impact or improve the financial forecast of Better Collective.

The news comes on the back of the announcement that the company has also acquired UK Atemi Group, which specialises in paid media (PPC) and social media content lead generation for iGaming.