Better Collective also announced the naming of Todd Dunlap, North America’s CEO for Booking.com as a new board member. The selection committee of the company said it actively sought a member with experience in the affiliate industry and particularly the US market.
Dunlap is expected to fits the bill, having been instrumental in Booking.com’s development path, one of the largest online travel companies in the US.
Jens Bager, Chairman of the board said: “I am very pleased that Todd Dunlap has decided to join our board of directors, of course pending approval by the Annual General Meeting. Todd’s experience comprises online business models, the US market, and an impressive growth journey, all increasingly relevant for Better Collective.
“Todd will support the company in its ambitious strategy plan to expand in the fast growing US sports betting market.”
Dunlap previously headed Booking.com’s Americas Region with responsibility for all strategic positions in the US, Canadian, and Latin American markets. He has worked as a board advisor to Better Collective for the past year, concentrating primarily on the US market, gaining insights into the business and the igaming industry.
His election to the Better Collective Board will be formalised at Copenhagen, Denmark’s AGM on April 22.