Better Collective has improved its presence in the Swedish industry by purchasing Rekatochklart.com, an online sports betting media site.
The acquisition, which was completed as an asset purchase from Win & Fun Media Ltd for €3.8 million and paid in cash, enabled Bettor Collective to merge the acquired asset into its group accounts.
Better Collective’s Sewdish Division will run Rekatochklart.com, which was created in 2008 and generates €1.2 million in turnover and €0.9 in EBITDA in 2020.
Strong brand and community of tipsters
Jesper Søgaard, Co-Founder and CEO of Better Collective said: “It is a great pleasure to welcome Rekatochklart.com to Better Collective.
“With its strong brand and community of tipsters, Rekatochklart.com is a perfect supplement to our business and a strategically important step for us in strengthening our position in Sweden.
“In a year packed with major international sports events like the Euro 2021, the Olympic Games and the Ice Hockey World Championship 2021, Rekatochklart.com will enable us to engage with many more sports fans in the Swedish market.”
Facts and analysis about future sporting events
Rekatochklart.com is a well-known Swedish online community that acts as a website for sports bettors and tippers to exchange facts and analysis about future sporting events.
Rekatochklart’s founder, Jens Carlsson, added: “I am both excited and proud that we have been able to conclude the sale of our platform to Better Collective.
“This is a testament to the strength of our site and vibrant community of tipsters and gambling experts in Sweden.
“We become part of a well-managed and responsible company with a strong tradition for investing in its people and platforms – a company with a solid track record, when it comes to further developing sites and communities like Rekatochklart.com.”
The purchase by Better Collective marks a step forward in the company’s Swedish operations and investment activities. In addition to Sweden, the group has established a large market position in the Nordic region, notably raising its stake in Danish software firm Mindway AI to 90 percent in January 2021.
Outside of Scandinavia, Better Collective has a presence in a number of other countries, including Poland and Ireland, where its market position was bolstered by two independent acquisitions of the zagranie.com and irishracing.com sites.