Betsson Group expanded its ongoing relationship with Yggdrasil, a provider of online gaming solutions, to include the burgeoning YG Masters programme of the company, becoming the first time that an internal operating partner has joined.
As a result of the move, Betsson will acquire the resources to access, develop and distribute gaming content using Yggdrasil’s GATI technology as a “significant milestone” for the initiative.
GATI is a pre-configured, regulation-ready development toolkit that allows studios and game developers to produce and distribute games anywhere in the world using standardised technology.
This means that YG Masters partners can use one unified interface to source, create, and distribute content and accelerate global reach, discovering new ways to increase revenue.
Betsson’s gaming product director, Ciara Nic Liam, commented: “We have had an excellent relationship with Yggdrasil for many years and are very pleased to have extended our agreement to include YG Masters.
“We have seen the program grow to become a real industry game-changer and it makes perfect sense for us to be involved and take advantage of the huge growth opportunities the program offers, at the same time as we can realise desired business synergy values from expanding the network reach of our innovative and player first developed in house built games. ”
YG Masters partners will implement the interface through the GATI technology to cross-sell all titles to any YG franchisee, leading to partnerships on a global scale aimed at increasing revenue streams for multiple parties.
Stuart McCarthy, Yggdrasil ‘s head of partner services, explained: “We’re thrilled to extend our relationship with Betsson and add them to the YG Masters’ program as the first directly integrated operating partner.
“This is a landmark for the initiative and shows just how much a brand like Betsson believes in our unique model, as well as underlining the impact YG Masters is having on igaming developers and tier one brands such as Betsson – empowering their content creation and development through our GATI technology and accelerating their growth via our global distribution network.”