Betsson Signs Big Bola Agreement For Mexcico Online Gaming

Betsson Group and Big Bola, a casino company, announced an agreement this week to launch online gaming operations in Mexico.

Betsson Mexico will sell casino, live casino, and a localised sportsbook with a wide variety of sports and markets, as well as a US-centric betting offer that includes money lines, parleys, and teaser bets, which the two companies intend to introduce by the end of the year.

Another LatAm expansion

The CEO of Betsson operations, Jesper Svensson, explained: “This is yet another expansion into the LatAm region which we see so much potential in. As we have done in Brazil, Colombia, and the Province of Buenos Aires in Argentina, we are teaming up with a local partner that lives and breathes the local culture.

“We are really excited to start this collaboration with Big Bola as we believe they are well suited to help us understand the market better and ensure that our offering not only fits the Mexican culture but also earns the public’s trust. Our vision is to provide the best customer experience in the industry and I’m confident that we will manage to replicate this success in Mexico too.” 

Outstanding product for Mexico

Big Bola’s Director of Operations, Emilio Quiros, added: “We are happy that Betsson Group has chosen to partner with us for their operations in Mexico. We believe that our market expertise and their knowledge and experience about online gaming will result in an outstanding product for Mexico.”

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.