Betsson Launch Betsafe Brand In Kenya

Betsson’s brand Betsafe launches in Kenya, backed by new sponsorship deals with two Kenyan Premier League clubs.

Bet High Kenya, which runs the Betsafe brand locally, has partnered Gor Mahia and AFC Leopards, replacing SportPesa as their sponsor.

Tom Bwana, public relations and partner manager at Bet High explained: “We will be launching in the Kenyan market very soon and our top priority is to support Kenyan football

“Being a responsible gaming provider since the very beginning we aim to bring more engagement and excitement together with Gor Mahia and AFC Leopards in the near future.”

Chairman of AFC Leopards Dan Shikanda has said: “We are very proud to announce this new major deal with the Betsafe brand, especially to our fans.

“For us, this sponsorship means everything, as it gives us a sense of security and peace to be able to focus even more on becoming the best team in the country. With Betsafe, we have a reliable partner with a strong focus on responsible gaming and passion for football.”

Betsafe’s sponsorship of Nairobi football clubs Gor Mahia and AFC Leopards has been well received by local media, as Kenyan football has struggled financially since former KPL title sponsor Sportpesa ‘s withdrawal from market.