Betsson Group Expands Football Portfolio With Banach Alliance

Betsson Group has expanded its portfolio of football products after establishing a new alliance with sports betting software provider Banach Technology.

Under the terms of the deal, Betsson has agreed to carry out Banach’s ‘formidable squad of Match and Player Flash Markets’, allowing punters to ‘bet on rapid-cycling selections in any match’.

The partitioned segments would cover conditional outcomes around propositions – such as what would occur in the next minute of a game – to player output in a stipulated five-minute timeframe.

Joakim Thor, Product Director for Sports at Betsson Company, added: “Banach is allowing us to further expand our betting offering and introduce an additional layer of entertainment in our product. With Player Props, customers can bet on their favourite players in different forms. Whilst, with Flash Markets, we’re adding even more pulse to live betting and allowing customers to bet on different actions in the game.

“Over the past couple of years, we have invested heavily in our sportsbook and have made tremendous progress and improvements. With Banach’s technology, we are continuing on this journey of further strengthening our offering and football product.”

In addition, Betsson has announced that it will launch Banach’s football player-proposition markets, which track individual player output through a set of parameters in any given game. It is expected that the ‘localised props-portfolio’ would improve interaction in both pre-match and in-play markets.

Banach also announced that it plans to tailor its player-props package to US sports, by targeting pre-match and in-play props items for the NFL and NBA.

Mark Hughes, CEO of Banach, said: “As top-class live sport continues to return from the sidelines, we’re delighted to team up with Betsson to improve player engagement with a new series of props markets that can be effortlessly localised to any given region or sport.

“Banach’s trademark innovation is helping its global partners differentiate themselves in a variety of markets where domestic operators need localised content to stand out in a homogenous space and speak to personalised modern trends in engagement around specific moments or individual players, especially in-play.”