Betsson Group And TG Lab Launch SuperCasino In Estonia

Betsson Group has teamed up online betting and gaming organisation with omnichannel igaming software solutions provider TG Lab to launch SuperCasino on the Estonia market. also represents the second Betsson Group ‘Pay N Play’ company launched alongside the firm, becoming the newest brand in the group’s portfolio to target the region.

TG Lab, which provides operators across Europe with sportsbook and igaming services, lauds pace to market localised solutions as “vital,” with its service offering proprietary modules designed to meet land-based and online vertical demand.

The solutions provider praises Betsson’s “wide-ranging experiences” in executing a multi-brand strategy in different markets, claiming that the next logical step was its latest launch, which will stand in the country alongside its Betsafe organisation.

Kaido Ulejev, Betsson CEECA commercial manager, stated: “Even in a relatively small market such as Estonia, our consumers form part of different segments. These segments are unique, and we needed to launch a new brand in order to address a particular group.

“The idea behind SuperCasino is to provide simple, accessible entertainment in the best way possible and TG Lab helped us to combine the modern Pay N Play solution approach with a localised product.”

A partnership has developed between the two companies over the past four years, resulting in the development of multiple projects across the Nordics, Germany, Lithuania, Germany, Finland, Malta and now Estonia.

TG Lab CEO Ugnius Simelionis commented: “We have an excellent relationship with Betsson and we’re thrilled to be working together to launch the Pay N Play solution for Estonia’s SuperCasino brand. Our flexible technology provides operators with the perfect platform to accelerate growth and we’re certain it will deliver strong results.”