Betsson has bolstered its Latin American operations by acquiring 50 percent of JDP Tech, a software development firm, through its subsidiary Betsson Perch Investments AB.
The price paid for the shares is €8.8 million, and the agreement helps Betsson to protect consumer payment flows in order to continue expanding in Latin America.
Strategically important region
Pontus Lindwall, CEO of Betsson AB said: “LatAm is a strategically important region for Betsson and we see great future potential for the company there. With this strategic investment Betsson is well positioned to further expand our business in the LatAm iGaming market.”
Betsson signed a Big Bola agreement for Mexcico online gaming earlier this month, with Betsson Mexico set to open at the end of the year, with casino, live casino, and a localised sports book featuring a variety of sports and markets.
Betsson has been involved in the LatAm field, primarily in Peru, Brazil (acquisition of Suaposta), and Colombia (Colbet acquisition), in addition to the recently announced partnership agreement in Mexico.
Betsson is now in the process of securing a licence from both the Province and the City of Buenos Aires. Betsson’s role will be strengthened even further as a result of this acquisition, which will boost the company’s LatAm growth strategy.