By launching a new dedicated media site, StarCasino.sport, Betsson AB ‘s flagship Italian online casino property, StarCasino, will fulfil its partnership mandate with Italian Serie A giant AC Milan.
StarCasino has launched its new digital media channel with exclusive AC Milan content to continue to connect with Rossoneri fans, in accordance with Italy’s strict gambling rules.
StarCasino’s site, devoted exclusively to football content, does not include casino or sportsbook promotional deals. Instead, Betsson maintains that, through deeper content and storytelling, the portal has been crafted to unleash the enthusiasm of Milan ‘s global fan base.
Chief Commercial Officer Ronni Hartvig from Betsson AB explained: “The aim of Betsson Group is to create engaging, amazing and safe experiences for all users and, through our brand StarCasinò.sport, we propose innovative and exciting storytelling of sports. The renewal of the partnership with AC Milan, a top-class Club, is very important for us in terms of broadening our image and it allows us to create high-quality entertainment for the Rossoneri fans as well as for all football fans.”
StarCasino.sport has released an exclusive web series entitled ‘The Ring’ created by Betsson, and features an in-depth Q&A by Italian journalist Carlo Pellegatti on the highly respected Turkish international Hakan Çalhanoğlu of AC Milan.
Casper Stylsvig, AC Milan ‘s Chief Revenue Officer, said: “We are delighted to announce the renewal of our partnership with StarCasinò.sport. In recent months we jointly created exciting and innovative special content dedicated to our fans and we are both very pleased with the results we have achieved. We want to keep surprising AC Milan’s fans and we are ready to engage them in many new Rossonero initiatives.”