After welcoming SSC Napoli as a new exclusive Series A content partner, Betsson AB has continued to expand its StarCasino.sport entertainment channel for Italian football fans.
Acknowledged as the biggest and most historic football club in Southern Italy, SCC Napoli joins the AC and Inter Milan giants of Milan as a StarCasino.sport channel affiliate, with Betsson producing exclusive video content for fans of Calcio Napoli.
In compliance with Italy’s stringent gambling advertisement rules, Betsson unveiled its new digital media channel exclusively supporting football partners’ exclusive Series A content and featuring no advertising for betting goods or markets.
Instead, Betsson has produced a series of exclusive online documentaries and more editorial content published on the StarCasino.sport portal, collaborating with its Series A partners.
Ronni Hartvig, Chief Commercial Officer at Betsson Group said: “We have always been committed to strengthening and growing our brand through innovative and engaging activities that position us close to sports enthusiasts and fans.
Community together with a deep passion, are some of the positive values we share with SSC Napoli, which lead us to invest in high quality, creative and innovative entertainment. Especially at a time when it is not possible to attend football matches in person.”
Betsson confirmed that working on original and engaging projects and a rich timeline of exclusive content for reporting on the 2020/2021 season of Napoli has begun.
Alessandro Formisano, Head of Operations, Sales & Marketing for SSC Napoli added: “StarCasinò.sport – a platform that has embarked on an innovative and creative path in the publishing of digital sports news that we are sure will further enrich the emotional involvement of the Azzurri supporters.”