Betsson AB name LeanConvert To Lead Marketing ROI Disciplines

LeanConvert has been named by Betsson AB to act as the lead digital optimisation and conversion agency across its +20 global brand portfolio.

In terms of their onsite user conversion rates and optimisation capabilities, the specialist UX and UI agency will conduct a study of Betsson’s individual brand strategies.

Improved marketing strategies

The collaboration will see Betsson marketing and web development teams, assisted by LeanConvert methodologies, marketing tools and experts, provide deeper data and actionable feedback to improve the marketing strategies and results of Betsson.

Professional ROI oversight

The value of LeanConvert having ‘professional ROI oversight’ was underlined by Ciara Nic Liam, Commercial Director of Gaming at Betsson Group, as the igaming group extended its portfolio into new markets.

“2020 has been relatively challenging for most businesses, and the issues brought about by the global pandemic and reacting to them has driven a phenomenal amount of innovative thinking throughout the group and the industry as a whole,” Nic Liam stated.

Strategic processes

“Partnering with LeanConvert to investigate and better our strategic processes and offering, as well as our overall customer experience through their unique technologies and expertise will not only strengthen our market position but ultimately make Betsson even more robust for the future.”

LeanConvert, based in London, continues to grow its presence and services in the betting and igaming industry, having recently been named as the pan-European igaming group’s lead optimisation agency, Kaizen Gaming.

Prioritise digital innovation

Tim Axon, Managing Director of LeanConvert said: Betsson Group really has stood out as a company that prioritises digital innovation. We’re excited to work with a team that’s constantly looking to better understand their players and thus create more meaningful and engaging experiences for them.

“Now is a crucial time for taking things a step further than digital transformation. We’re going to ramp up Betsson’s testing velocity and scale in order to build one of the most advanced personalisation setups and strategies in the gaming sector.

“Investing in personalisation is a safe bet for ROI if you’re investing properly. We’re looking forward to strengthening Betsson’s approach to experimentation and being a catalyst for exponential growth.”