Betsson AB has been working to improve its advice on governance by announcing the naming of former Paddy Power Chief Executive Andy McCue as a non-executive director of the company.
McCue ‘s appointment follows the conclusion of Betsson’s AGM, where the online gambling group, listed in Stockholm, re-elected all members of its existing board led by Chairman Patrick Svensk.
A ten-year senior Paddy Power executive, McCue served as the last Chief Executive of the Irish legacy bookmaker in 2015, guiding the firm through its £5bn merger with Betfair, a record-breaking industry deal that formed FTSE100 Paddy Power Betfair.
Hotly tipped to replace Breon Corcoran as Paddy Power Betfair’s Group CEO, McCue left the firm as Group COO in 2016 after completing all the merger projects.
In 2016, McCue chose to move away from gambling, taking the lead of The Restaurant Group Plc, overseeing Wagamama ‘s £ 550 million acquisition.
McCue left the Restaurant Group at the beginning of 2019, citing ‘extenuating personal circumstances,’ having been replaced by former executive Andy Hornby of Gala Coral and GVC Holdings.
McCue joins Betsson as corporate governance launches its structural restructuring plan in which it aims to diversify the make-up and industry offerings of Betsson’s market position.
Betsson increased its international investment in 2020 by acquiring a majority stake in the Brazilian Suaposta racebook. In the meantime, the company confirmed its impending plans to launch its flagship sportsbook property Betsafe in Kenya through a partnership with Bet High Ltd.
Betsson insists that a B2B sportsbook branch will be introduced in 2020 to optimise the technological resources of the company. The B2B timetable of the company, however, was disrupted by the unexpected circumstances of the COVID-19 pandemic, thus cancelling the global sports calendar.