Casino game producer Betsoft Gaming secured more European growth after the igaming company entered into a contract with Platinum Casino, “Romania’s biggest casino operator.”
Under the terms of the deal, the integration of a “wide selection” of the company’s portfolio should begin with the operator, allowing “differentiation for the casino in a crowded market and engagement with an increasingly sophisticated demographic” to be created.
Daniela Asaftei, marketing director at Platinum Casino head of marketing, said of the link-up: “Differentiation within the Romanian market is the key to future success. We see Betsoft as our partner in enabling growth through taking our gaming standards to a new level. We know we can make this a lasting relationship.”
Betsoft, approved by the Romanian National Gambling Office, has asserted a emphasis on its strategy of working closely with key players in highly regulated markets, with Platinum Casino boasting over ten years of home country experience. Since 2018, Its online division has been authorised.
Francesca Raniolo, Sales Executive at Betsoft added: “Partnering with Platinum Casino is another exciting move for us. Our portfolio is broad enough to ensure that operators in specific regions can prioritise particular themes or features which appeal to their market and ensure player loyalty. We are looking forward to a growing partnership with Platinum Casino.”
Last month, after announcing a new connexion with the igaming operator group Campeón Gaming Partners, Betsoft Gaming lauded what it calls a “highly anticipated contract”
Betsoft is to incorporate a range of its “top-performing” games under the terms of the agreement into the brands of Campeón Gaming Partners, including Campeonbet, CampeonUK, Evobet, Svenbet and Sons of Slots, as it seeks to further develop viewer numbers across multiple jurisdictions.