Betsoft Praise ‘Complimentary And Exciting Partnership’ Alongside 888

As the online casino content creator extends its delivery capabilities alongside 888, Betsoft Gaming has praised a “complimentary and exciting partnership.”

Betsoft’s gaming content will make its first appearance through the 888casino igaming entity thanks to the partnership with the online gaming and entertainment company.

888’s VP of B2C Casino, Talya Benyamini, said: “Betsoft’s dynamic content portfolio will validate our commitment to deliver the market leading casino experience to players across the globe. We are extremely excited to see Betsoft titles online in 2021.”

The distribution agreement includes recent titles such as Primal Hunt and Take The Bank, as well as titles on Betsoft’s 2021 roadmap such as Take Olympus and Stacked. Pariplay’s Fusion aggregation technology will be used to deliver the integration.

Betsoft’s gaming suite includes over 190 games, including the Red Dragon series, Back to Venus, Mystic Hive, and Quest to the West. Betsoft is based in Malta and operates in over 15 controlled markets.

High in demand

Anna Mackney, Betsoft Gaming’s head of account management, added: “This is further confirmation that our content is in high demand from top tier operators such as 888casino. Their commitment to delivering quality entertainment to a broad player demographic makes this a complementary and exciting partnership.”

Earlier this week, 888 released it’s Q1 trading results, crediting a good product-leadership strategy, long-term optimistic consumer acquisition trends, and sustained expansion in controlled markets for a 56 percent rise in Q1 sales to $272.5 million (2020: $164.6 million).

Increased investment, continuing growth of its artificial intelligence-driven personalisation, and continued expansion of content pushed B2C revenue up 67 percent to $262.8 million (2020: $156.9 million), with casino revenue up 80 percent to $195.2 million (2020: $108.7 million).