Betsoft Continues European Expansion Signing Lucky Days

Casino content developer Betsoft Gaming has announced that as it continues its European expansion, Lucky Days Casino has become its first signature of the new decade.

As a result, Lucky Days now has access to the award-winning product portfolio of Betsoft, including the new release’ SuperSweets’ and its hit title,’ Take the Bank.’

Annamaria Anastasi, Betsoft Gaming’s marketing director commented: “We are delighted to have Lucky Days on board with Betsoft. They are precisely the kind of successful and entrepreneurial operator we look to partner with for the long term.”

The deal, which includes many main titles from Betsoft’s growing video slot portfolio including the introduction of table games later in the year, will also target the Finnish, German, Norwegian and Japanese markets, thereby supporting both the business model of Lucky Days and the global marketing strategy of Betsoft.

Andre Swedberg, Lucky Days chief executive, added: “Since the inception of Lucky Days, Betsoft has been a target content provider to offer to our players. To create a portfolio in today’s industry requires both legacy titles and new and unique game features to drive the product forward.”

The deal is the latest involving Betsoft and stems from Bombagames’ developers relationship towards the end of 2019, which continued its European expansion.

Francesca Raniolo, Betsoft Gaming sales director, suggested at the time: “We are delighted to have partnered with Bombagames. They have forged an excellent reputation since launching earlier this year, and we are both excited to see our partnership develop.”