As the firm carries out a content agreement alongside Colombian operator Rivalo, Betsoft Gaming has continued its strategic expansion in the Latin America region.
The move came after the push of the developer of casino content into controlled markets went on last month as the company passed a stringent ISMS audit to take its games suite to Colombia.
Rivalo, hailed as the only vertically integrated, licenced operator in Colombia, is to gain access to Betsoft’s entire content ignore portfolio with the latter saying that it helps the company “to offer the highest quality gaming experience to players in Columbia and ultimately, further afield.”
Francesca Raniolo, Betsoft Gaming sales executive, commented on the link up saying: ‘The Latin-American market is a hugely exciting opportunity for us [and] we take new business markets very seriously, hence our commitment to regulation and compliance. We are very pleased to build a successful relationship with a professional and well-respected operator such as Rivalo.’
Rivalo works closely with national betting regulator Coljuegos, as well as using EveryMatrix tools.
Alvaro Jose Mosquera, country manager at Rivalo noted: “Now more than ever, having a great offering of casino games, will be the determinant factor for customer acquisition and retention.
“As we are one of only 18 licensed operators in Colombia, it is critical for us to work with providers who more than meet the requirements set by our regulator, so we are delighted to integrate Betsoft’s game offering into Colombia.”
Also recently, Betsoft Gaming passed an ISMS audit for Spain, enabling full access to the ever-expanding portfolio for its Spanish partners.