Rush Street Interactive has revealed that in a multi-year collaboration, its flagship BetRivers brand has become an official betting partner of the three-time NBA champions Detroit Pistons.
In addition to promoting the BetRivers brand in conjunction with various marketing properties, including TV, radio and digital advertising, the partnership enables RSI to use official Pistons logos and labels.
Free to play game
In addition, the offer also includes a free to play game offered by BetRivers, Fan Pick’em, where Pistons fans can go straight to the app of the franchise to play games and win various prizes.
Richard Schwartz, president of RSI said: “Michiganders love their home state NBA team and the Detroit Pistons have a rich history, winning the NBA Championship three times.
“This partnership combines two organisations that share an unwavering commitment to excellence in providing sports fans with unparalleled experiences, and BetRivers.com is proud to be an official sportsbook partner of this well-respected franchise.”
Online marketplace launch
The agreement comes ahead of the launch of BetRivers today , as Michigan officially launch its online marketplace, in the online casino and sports betting ecosystems in the Wolverine State.
Michigan residents can also continue to place sports bets in person at the Little River Casino Resort in Manistee, where RSI provides its land-based retail sportsbook wagering services, as part of a partnership with the Little River Band of Ottawa Indians.
An array of online casino games, including slot machines and table games such as blackjack, baccarat and roulette, will be included in the group’s gaming offering, with live dealer offerings to be added soon.