Following an agreement with UFC fighter Mackenzie Dern, Latin American sports betting operator Betmotion has expanded its sports sponsorship portfolio.
Betmotion will be entitled to use the brand name of the Brazilian-American women’s strawweight for marketing promotions through social media and on its website under the terms of the agreement.
Newest sporting icon
Dern has become the newest sporting icon to join the operator’s burgeoning list of sponsors, following Brazilian football star Cristiane Rozeira, who is ranked as the No.11 athlete in her weight class with ten wins and one loss.
There are several current and former UFC champions in Brazil, such as Deiveson Figueiredo, José Aldo, Anderson Silva and Lyoto Machida, and MMA is an extremely common sport in the country.
Promotion of sports athletes
Angelo Alberoni, Brazilian Manager at Betmotion said: “Betmotion aims to promote sport and search for athletes who make a difference in the field in which they compete.
“MMA has great appeal with Brazilians and Mackenzie is one of the leading sensations. It is a source of pride for the brand to be associated with both Mackenzie and Cristiane thanks to our sponsorships.”
UFC middleweight champion Israel Adesanya, who collaborated with crypto betting platform Stake.com, and Conor McGregor, who is involved in a marketing deal with Parimatch, are other prominent MMA personalities signing sponsorship deals with gambling operators.
Pioneering worldwide brand
Dern added: “I am very happy to be associated with Betmotion, a pioneering worldwide brand and a leader in responsible betting.
“We are going to deliver on some incredible projects and I am thrilled to join Cristiane, one of the greatest all time female Brazilian footballers, as part of the Betmotion family. I already want her to teach me some tricks with the ball, while I teach her some blows too.”