Betmotion, a Latin American gambling platform that specialises in sports betting, lotteries, casino games, and bingo, has entered the Peruvian market with a custom-made video bingo game.
Melcochita Bingo is a 90-ball game with a capacity of four 53 tickets per game. It is named after Peruvian comedian Melcochita. In addition to the traditional lines and Bingo prizes, there are ten different winning prize patterns.
Players will win up to 10 extra balls per draw to aid in the completion of patterns. For those who attempt to complete the bingo pattern with only the first draw, a jackpot prize is open.
Betmotion said in a statement announcing the launch that the Peruvian market is worth $1.5 billion and has local characteristics that influence player behaviour. “Betmotion is certain to prove a popular operator in the region,” the company said, citing its partnership with Melcochita, a cultural icon.
The company currently operates on many fronts and collaborates with over 40 providers to sell over 3,500 games in a variety of areas, including sports betting, lotteries, bingo, and casino games, among others.
COO of Betmotion.com Luis Traversa said: “Melcochita is a cultural hero in Peru and it’s been a pleasure working with him to deliver this localised title. Betmotion is built and run by South Americans, we truly understand the subtle player nuances between the regions. This commitment to a localized strategy ensures we continue strengthening our position in the LatAm market.”