BetMGM Signs Topgolf Deal

BetMGM, a sports betting and gaming entertainment company, and Topgolf Entertainment Group, the global sports entertainment community, have entered into a new partnership.

The two companies will partner on marketing and promotional deals via the BetMGM network at select Topgolf locations and inside WGT by Topgolf, the online golf game, with integrated sports betting and entertainment experience at the heart of the agreement.

Immersive sports betting experience

Chief Revenue Officer Matt Prevost from BetMGM commented: “We look forward to introducing Topgolf guests to the immersive sports betting experience that only BetMGM can provide. Topgolf is known for offering unique and interactive entertainment options, which our loyal BetMGM users can now access through a variety of exclusive and customised packages.”

The partnership will allow Topgolf and BetMGM to connect with customers on a large scale, both digitally and in person, while reaching new audiences.

JF Prata, Chief Operating Officer of Topgolf Media, added: “We are thrilled to partner with BetMGM as we continue to energize and grow our entertainment communities. Topgolf has always been committed to providing new and exciting experiences to our guests, and this partnership delivers on that, while providing our longtime fans, as well as those less familiar with Topgolf, an introduction to a complementary experience with BetMGM.”

Digital branding

The collaboration specifics include digital branding of BetMGM in Topgolf venues in cities where BetMGM operates. These include the Las Vegas site of Topgolf’s marquee at MGM Grand, Indianapolis, Nashville, Detroit, Virginia Beach and Denver, as well as the Topgolf network within the WGT.

Branding and advertising integrations in additional Topgolf locations will also be activated by BetMGM when its sports betting and gaming services become available in new states.