BetMGM, a sports betting and digital gambling company, has signed former NFL running back Marshawn Lynch as a brand ambassador.
The firm’s next marketing efforts, promotions, and fan gatherings will spotlight the Super Bowl champion.
On becoming BetMGM’s newest brand ambassador, Lynch said: “Being part of the BetMGM family is dope and an honour. They’re the leaders in online gaming so I’m excited to learn about the industry from the best and find ways where I can have an impact. Plus, with ambassadors like Barry, Gretzky, and Jalen, I think da’ kid is in good company, ya know what I mean?”
Lynch played 12 seasons in the NFL for the Buffalo Bills, Seattle Seahawks, and Oakland Raiders, earning the nickname “Beast Mode” for his explosive, highlight-reel rushing style.
During that time, he went to four straight Pro Bowls, was named to one first-team All-Pro team, and twice led the league in rushing touchdowns. He also played a role in the Seahawks’ first Super Bowl victory.
BetMGM’s Chief Revenue Officer, Matt Prevost, added: “Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”