BetMGM Signs LPGA Tour Official Betting Operator Deal

The LPGA, the world’s largest professional golf association for women, has announced a multi-year deal with BetMGM, which will see the operator become the LPGA Tour’s official betting operator and affiliate.

Along with the PGA Tour, the European Tour, and other major leagues and sporting events, the sports betting and gaming entertainment operator will include LPGA odds in its betting menu. It will also be able to advertise and promote its sports betting goods and services using the official tour partner logo.

Uniquely positioned

The LPGA’s Senior Vice President of Global Media Distribution, Brian Carroll, said: “As a leading sports and entertainment company and already a supporter of women’s golf, BetMGM is uniquely positioned to join the LPGA family as an official betting operator.

“Sports betting and digital gaming are key elements of the future of sports, and BetMGM is on the forefront of both opportunities. We are happy to partner with them as we look to provide more opportunities for our fans to interact with the LPGA and learn about our incredible athletes.”

BetMGM’s Chief Revenue Officer, Matt Prevost, added: “We look forward to working with the LPGA and engaging with its fanbase through our market-leading products. BetMGM’s advanced betting technology provides a user-friendly experience for LPGA fans and a myriad of betting options to choose from.”

LPGA Tour players

BetMGM has ties to established sponsor partnerships with many top LPGA Tour players, including Natalie Gulbis, Danielle Kang, Cristie Kerr, Alison Lee, Anna Nordqvist, and Michelle Wie West, thanks to its association with MGM Resorts.

MGM Resorts’ Senior Vice President of Sports and Sponsorships, Lance Evans, said: “MGM Resorts’ commitment to golf is unparalleled and is further strengthened by our new partnership with the LPGA Tour. The LPGA features some of the world’s greatest athletes, several of whom are MGM Resorts golf ambassadors. In collaboration with BetMGM, we look forward to creating engaging content and experiences for sports fans and our guests.”

MGM Resorts and the LPGA Tour partnered earlier in 2021 for the Bank of Hope LPGA Match-Play Hosted by Shadow Creek, the LPGA Tour’s first match-play event since 2017.

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About Joe Kizlauskas

Joe is a seasoned iGaming copywriter and speaker who has been in the business since 2015. He's written more words on all elements of iGaming than he likes to remember, and he's contributed material to a number of well-known brands. Joe may be seen playing 5 a side, at the gym or playing games on his Playstation when he is not writing.