BetMGM has strengthened its sports betting and online gaming ties in the United States by partnering with the Pittsburgh Pirates.
The MGM Resorts International and Entain joint venture will acquire branding across the PNC Park arena of the Major League Baseball organisation, as well as fan-focused promotions, social media material, and more.
David Burke, Pirates executive vice president of sales and business development said: “Our partnership with BetMGM is one that we are extremely proud to announce.
“We are incredibly excited to partner with such a respected and innovative brand. It allows us the opportunity to provide a unique platform for our fans to engage with Pirates baseball like never before.”
BetMGM content will be incorporated across the Pirates’ digital and social channels as part of the deal, and the brand’s signage will be prominently displayed at PNC Park, notably on the left field wall and behind home plate.
Success in Pennsylvania
BetMGM’s chief revenue officer, Matt Prevost, said of the partnership: “BetMGM has seen tremendous success in Pennsylvania since launching in December 2020.
“Growing our presence across the state, in partnership with the Pirates, is a top priority and we look forward to providing Pittsburgh’s passionate sports fans unique promotions and benefits only available on BetMGM.”
Following partnerships with mobile-focused developer Gaming Realms and Shift4 Payments, this is the latest in a series of BetMGM collaborations.
Sports tie-ins with the Professional Fighters League and the Washington Nationals were secured prior to the theme. The latter ensured the expansion of the sports betting app into Washington, DC, as it became the venue’s only option.