BetMGM has been appointed as a preferred sports betting affiliate with audio entertainment company Audacy, previously known as Entercom Communications Corp, under the provisions of a multi-year agreement.
Audacy’s broadcast sports stations will provide integrated programming, customer retention options, and talent endorsements through a vast variety of local and national sports betting content.
Sports betting coverage
The collaboration will carry BetMGM’s sports betting coverage to the millions of sports enthusiasts who turn in to Audacy’s portfolio of radio channels, podcasts, and shows on a regular basis across the nation.
BetMGM would also have preferential access to Audacy talent, according to the deal. The relationship follows Audacy’s recent steps in the sports betting space, including the purchase of QL Gaming Group, a sports data and igaming affiliate portal, and the introduction of the BetQL Audio Network, all of which are key components of this agreement.
BetMGM’s Chief Revenue Officer, Matt Prevost, said: “Audacy is a leader in sports radio, digital audio and now the direct-to-consumer betting analytics space. In Audacy we’ve found a long-term strategic partner that shares our goals, enabling us to further amplify BetMGM’s reach to sports fans through the most trusted audio personalities and sports betting data and analytics platform in their respective markets today.”
Audacy’s President of Sports, Mike Dee, added: “The advent of legalised mobile sports betting has presented an unprecedented opportunity to bring the action closer to the audience than ever before and, as a result, provide our partners with a direct line of sight to tap into an attentive, fully engaged audience of potential sports bettors.
“We are proud to partner with BetMGM and wish to thank them for their confidence in us as we become one of their largest media partners. In light of our BetQL acquisition and related offerings, we believe this commitment is the latest validation that no other media company offers the wide variety of ways to connect with the sports betting audience the way that we do on a multi-platform basis.”