BetMGM, the joint venture between MGM Resorts International and GVC Holdings for sports betting and gaming platforms, has announced that it has renewed and extended its strategic relationship with the Detroit Red Wings NHL team.
Peter Kent, Senior Vice President for Corporate Partnerships, Detroit Red Wings, said: “We’re thrilled to expand our relationship with BetMGM. We’ll continue to work together to provide innovative and engaging experiences for the fans of Hockeytown.”
As part of the multi-year contract, at Little Caesars Arena, BetMGM will continue to have an on-ice logo, along with in-venue signage, fan promotions and a promoted presence on the digital channels of the Red Wings. The BetMGM Stats Module will also incorporate the District Detroit smartphone app, offering the team’s fans access to next season’s betting odds and statistics.
Chief Marketing Officer Matt Prevost of BetMGM added: “The Red Wings are an iconic part of Michigan and the city of Detroit and have been a great partner to both BetMGM and MGM Resorts.
“Little Caesars Arena is just steps away from the BetMGM Sports Lounge at MGM Grand Detroit, and as BetMGM continues to build its hockey offerings, we look forward to welcoming Red Wings fans before and after games.”
David Tsai, Midwest Group President at MGM Resorts, stated: “There is plenty of passion for hockey across Michigan, and all of us at MGM Grand Detroit eagerly await the opportunity to entertain Red Wings fans at our BetMGM Sports Lounge, Detroit’s premier destination to watch and bet on sports.
“We’re committed to providing guests with a fun, world-class experience during hockey season and beyond.”
We are excited to renew and expand our partnership with the @DetroitRedWings!
— BetMGM (@BetMGM) October 28, 2020