When making wagers via the BetMGM app inside Buffalo Wild Wings sports bars in Colorado, New Jersey, Indiana, Iowa, Tennessee, and West Virginia, sports enthusiasts can be treated to a one-of-a-kind sports betting experience.
For visitors who are physically inside Buffalo Wild Wings restaurants in select markets, the BetMGM app can use geolocation technologies to provide personalised deals and bet styles.
Bigger wins on select bets
Buffalo Wild Wings’ Chief Marketing Officer, Rita Patel, said: “Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM.
“As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none.”
OT Odds Powered by BetMGM
In addition, Buffalo Wild Wings has introduced OT Odds Powered by BetMGM, an in-bar channel. This will be seen on select screens in participating sports bars around the country and will feature sports betting content such as live game odds, fantasy and betting tips, and more.
In states where mobile sports betting is legal from a customer’s smartphone, curated boosts, bets, and parlays in the form of the latest and exclusive Blazin’ Bets offered inside the BetMGM app are now available.
Redefine how fans enjoy sports
BetMGM’s Chief Revenue Officer, Matt Prevost, added: “Our partnership with Buffalo Wild Wings is incredibly innovative and allows BetMGM to redefine how fans enjoy sports.
“The introduction of geolocation technology to offer bettors a customised experience in a Buffalo Wild Wings location is a great example of what we’re able to activate through this ground-breaking relationship.”
In addition, the Buffalo Wild Wings Picks and Props free-to-play game, which can be accessed via the restaurant chain’s smartphone app, has been modified to include updated parlay-style gameplay with new BetMGM elements.
Picks can be made every day using BetMGM odds from every state where free-to-play games are legal, with monthly big prizes. Selected winners will be inducted into the BWW Hall of Fame, which was recently established.
Buffalo Wild Wings and BetMGM announced a multi-year strategic relationship in 2019, becoming the first-of-its-kind collaboration between a nationwide sports bar and a leading digital gaming company. More than 500,000 people have played BWW and BetMGM free-to-play games since the launch.