BetMGM And Borussia Dortmund Form Exclusive Deal

Further to this week’s announcement that it will become the official Regional US Partner of Borussia Dortmund, BetMGM has become the first US sports betting operator to collaborate with a German soccer team.

Cross-marketing opportunities as well as fan-focused assets such as social media campaigns and BetMGM consumer sweepstakes with exclusive Dortmund rewards are part of the relationship.

Major milestone

Matt Prevost, BetMGM’s Chief Revenue Officer, stated: “BetMGM becoming the first US sports betting operator to partner with a German soccer club is a major milestone, and who better to team up with than the legendary Borussia Dortmund. 

“As interest in Bundesliga within the US continues to skyrocket, BetMGM customers can engage with one of Germany’s most prestigious clubs and watch every Bundesliga game through the BetMGM app.”

Exclusive rights

BetMGM has exclusive rights to player imagery and team logos, as well as additional team assets for marketing purposes, as an exclusive Regional Partner. Customers of BetMGM will be able to take advantage of special signup offers for Dortmund fans, as well as co-branded content on the club’s English-language social media channel, @BlackYellow.

Borussia Dortmund’s Head of International / Commercial & New Business, Benedikt Scholz, said: “We are very pleased about this partnership with BetMGM as our new regional Partner in the US. It is wonderful news for our US-based fans that they are now able to watch BVB matches via the BetMGM app. Together, we will broaden our reach and further develop our presence in the US market.”