Australia-based BetMakers Technology Group has announced the launch of its new personalised racing platform with wagering operator Pointsbet, which went live through the Neds website operated by GVC Australia.
BetMakers said the new Racing Channel is currently broadcasting more than 2,000 international races live through six network platforms, with coverage from the United States, UK, Ireland, Mexico and Canada.
BetMakers Technology Group, CEO Todd Buckingham said: “We are seeing some tremendous uplift with the bookmaker’s turnover once they integrate the Racing Channel as a lot of the content can only be viewed on the bookmaker’s platform.”
“Neds is one of Australia’s fastest-growing bookmakers and it’s great to be working with them to deliver them International Racing content.”
BetMakers decided in October to start serving brands from GVC Australia, remaining committed to combining their global racing technology products with global brands from GVC.
The integrated products include ‘fixed odds and price manager systems, global tote co-mingling engine, live streaming racing channel and custom-built trading platforms.’